Table Of Contents
What’s New?
Geotagged social media data is becoming increasingly scarce, making it harder for security teams to gather a complete picture of location-based intelligence. To bridge this gap, we are introducing Echosec Optimize.
Optimize uses artificial intelligence to automatically generate relevant, location-based keywords for your searches. This feature is currently available in the Monitor view, which security teams use for persistent monitoring and alerting.
Optimize automates the tedious, manual keyword research that practitioners have traditionally done to find data in specific areas. Instead of just searching for a city or town name, you can now drill down into the actual places people are talking about to get more relevant results.
Why It Matters: Less Manual Effort, Better Results
For the analyst in the trenches and the director overseeing the operation, reducing noise, finding relevant information, and improving speed to insight are paramount. When geotags disappear, those goals move out of reach. Optimize closes that gap by providing:
- More complete coverage without the noise: Alongside broad, city-wide searches, drill down into the specific landmarks and buildings people are actually talking about.
- A massive boost in relevant data: Identify location-based activity you might otherwise miss by significantly increasing relevant result volume.
- Hyperlocal Awareness: Capture mentions of businesses, government buildings, and other key locations even without local knowledge of the area.
- Automated Discovery: Eliminate the tedious, manual keyword research that practitioners usually have to perform, allowing your team to stop hunting for data and start acting on it.
- Context in a Dark Environment: Gain situational awareness and actionable insights even when users aren’t explicitly sharing their precise coordinates.
How It Works: Simple and Immediate Access
Start getting more granular results in just a few steps:
- Create a search: Start a new location-based search in the Monitor view.
- Optimize: Click the “Optimize Locations” button next to the search bar.
- Configure: Use the pen icon to select specific location types, such as tourist attractions or schools.
- Refresh and Add: Generate more suggestions with a single click and add them to your search.
- Monitor: Your optimized results will appear immediately in your inbox and map view, and will be included in alerts if applicable.
Stop missing critical data points. Book a demo with our team to see Echosec Optimize in action.